How will Artificial Intelligence impact employment... and what your company should do right now
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A recent study by the VRAIN Institute (UPV) confirms what many of us suspected: Artificial Intelligence will transform between 18% and 22% of jobs in Spain, depending on the province. This is not a distant prediction, but a direct warning to companies that have not yet begun to plan their digital and organizational transition.
An uneven impact: How much will it affect your province?
Exposure to the impact of AI varies greatly depending on the local economic structure. In highly tertiarized areas, such as Madrid, Barcelona, Valencia or Malaga, more than 21. 5% of jobs are at risk of transformation. This includes activities such as:
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Professional and administrative services
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Commerce and customer service
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Education, health and social activities
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Information and data processing
These are precisely the areas where many SMEs operate. Therefore, the transformation will be faster, deeper, and more direct.
Conversely, provinces like Soria, Zamora or Teruel, with a greater weight in agriculture or traditional manufacturing, present a lower level of exposure (17. 5%-18. 5%).
The silent challenge: the gender gap
One of the most relevant data in the report is the increase in the gender gap in exposure to AI risk:
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Female employment is between 1. 3 and 3 points more exposed than male employment.
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In provinces like Madrid, Balearic Islands or Malaga, women's exposure exceeds 21. 5%.
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Why? Because many women are concentrated in highly automatable sectors, such as administrative services, commerce, health, or education.
This implies that areas of your company with a higher female presence will be the first to transform. Ignoring this can accentuate internal inequalities and hinder a balanced transition.
What should your company do?
The study offers a clear conclusion: anticipation is key to a fair and effective transition. For your organization, this translates into two main priorities:
1. Redirecting talent towards strategic functions
Assume that a large part of administrative or routine tasks will be automated. The focus should be on developing skills in:
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Critical thinking and decision-making
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Customer management and human relations
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Creativity, strategy, and contextual analysis
Investing in reskilling is not an expense, it is a business decision with future returns.
2. Design a roadmap adapted to your reality
Just as the country deploys the National AI Strategy (ENIA), your company needs an action plan that:
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Evaluates the level of exposure of each area
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Incorporates territorial and gender perspectives
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Identifies which processes can be automated and which ones should be strengthened with human talent
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Designs adaptation programs, training, and support
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